From Local Producer to Operational Online Shop in 18 Days

The client came to LFGD with the product ready, the brand built and interested clients. What he did not have was clarity about which platform to choose, how to integrate online payment, how to manage international shipments or how to structure prices for the digital channel without cannibalising his traditional distributors.

He had spent four months consulting different providers, receiving contradictory quotes and postponing the decision. Every week that passed was a week without online sales and with distributors asking when the direct channel would be available.

The problem was not technical or economic. It was one of sequence: the client was trying to resolve simultaneously decisions that needed to be taken in order. Without a clear diagnosis of what came first, each answer generated new questions.

In the first diagnostic meeting we identified that the problem was not technical: it was one of sequence. In the first week we defined the complete architecture: platform, payment gateway, pricing policy by channel and logistics solution for international refrigerated shipments.

In the second week, the Internet Operadores team configured the shop and integrated the payment gateway. FarmsPlanet provided the specialised logistics contacts for food products with cold chain. At the end of day 18 from the first contact, the shop was published and operational.

The key was the coordination between Internet Operadores and FarmsPlanet within the same group, which eliminated the weeks of alignment that would have been necessary with independent external providers. For the client it was a new and complex process. For us, a known process executed with efficiency.

First online sale 36 hours after launch. In the first month, 47 orders from Spain, France and Germany. The client, who had been blocked for four months, had his digital channel running in less than three weeks.

The shop launched with a conversion rate of 3.2% from the first month, above the sector average for new shops. International shipments worked without incidents from the first order thanks to the pre-configured logistics solution.

The online channel did not cannibalise traditional distributors: the differentiated pricing policy by channel, defined in the diagnostic phase, allowed both channels to coexist without conflict. Three months after launch, the client expanded the shop with two new product lines.