Export to Three European Markets with Digital Infrastructure from Day One

The company had received interest from distributors in three European markets. They had the product and the contacts. What they did not have was the infrastructure to operate: no multi-currency invoicing system, no website in other languages, no payment gateway adapted to European B2B clients.

The distributors were asking for a B2B portal where they could place orders, view the updated catalogue and manage their invoicing. Without that, the agreement was not moving forward. And building that portal from scratch, with external providers, was a process of six to twelve months according to the quotes they had received.

The risk was real: if they took too long, the distributors would find another supplier. Time was the critical factor.

The work plan was structured in three parallel phases executed simultaneously, not in sequence. Internet Operadores developed the B2B portal with catalogue, order management and invoicing in three languages. FarmsPlanet advised on labelling and certification requirements for each market. The LFGD team managed communication with the three distributors to keep interest active while the infrastructure was being built.

Parallel execution was possible because all three pieces of the project were within the same group. There were no coordination meetings between external providers, no delays due to dependencies between different teams, no misunderstandings about responsibilities.

The B2B portal was operational in 24 days. The distributors received access, placed their first test orders and confirmed the commercial agreements in the same week.

In the first three months of operation, the company billed €68,000 in exports through the B2B portal, a channel that did not exist before contacting LFGD. All three distributors renewed their agreements at the end of the trial period.

The B2B portal processed 127 orders in the first three months, with an average order value of €536. The repurchase rate was 78% among active distributors, confirming that the product had real demand in all three markets.

Speed was not the objective; it was the consequence of knowing exactly what to do. The synergy between FarmsPlanet and Internet Operadores within the same group allowed parallel execution of what would otherwise have been sequential, compressing a process of six to twelve months into less than two.